Bob Stiller, the founder of Keurig Green Mountain, transformed a humble coffee shop in a Vermont ski town into a billion-dollar publicly traded company, changed the way Americans consume coffee, and established a better way of doing business. How?
BY PUTTING PEOPLE FIRST.
A vibrant company culture is
a competitive advantage.
Praise for Better & Better
"So many wonderful lessons told in Better and Better from the founder who built one of the greatest consumer brand companies. Robert Stiller reimagined a better future for the coffee industry, an inspiring purpose for his workers, and tells the story that transformed how most of us now consume the best coffee every day. A must read for every aspiring entrepreneur.” —John Sculley, former Apple CEO
“I have always been a firm believer that purpose and profit should coincide. In Better and Better, Bob Stiller shows how he made this principle a reality with instructive, innovative, and widely successful new business practices. This book should be a go-to manual for aspiring young leaders all over the world.” —Arthur M. Blank, co-founder of The Home Depot
“Bob Stiller’s life and extraordinary business success are perfect examples of true abundance. If only all leaders understood that joyful, purpose-driven leadership can create great fortunes while also making the world a better place. There are innumerable lessons to be learned from this book. Study it carefully and you, too, can learn how to change the world.” —Deepak Chopra
“Our story shows that meteoric growth is not incompatible with working to make the world a better place. In fact, they go hand in hand.”
Founder, Keurig Green Mountain
Author, Better & Better
– Bob Stiller
About the Author
Bob Stiller is an American entrepreneur who co-founded E-Z Wider in 1971 and then Green Mountain Coffee Roasters in 1981 serving as its Chief Executive Officer and President from 1981 to 2007. He was named Forbes' first "Entrepreneur of the Year" in 2001 and one of Investors Business Daily's "Top 10 leaders and successful CEOs" for transforming the humble Vermont coffee roaster into one of the most financially successful companies of the past 25 years. He built GMCR into a multibillion-dollar coffee empire by embracing the idea that businesses can make the world a better place when they focus on social responsibility, prioritize employee and stakeholder engagement, and provide a great place to work. Mr. Stiller credits Appreciative Inquiry as his key management practice which transformed the potential of all GMCR stakeholders from the coffee tree to boardroom. Mr. Stiller was instrumental in the Fair Trade coffee movement and under his direction, GMCR became the largest supplier of Fair Trade coffee in the world. He continues to model a commitment to corporate responsibility and public service through the Stiller Family Foundation, a wide-ranging philanthropic venture that focuses on helping people help themselves. The Stiller Family Foundation received the 2013 Outstanding Foundation Award from the Association of Fundraising Professionals.
