Cultivate awareness of the possibilities within everything (including people, products, and processes) and constantly work to convert potential into tangible outcomes.

Continuously strive to improve together, enhancing individuals, products, processes, and systems and to positively impact lives both within and beyond the company.

Hold the unapologetic stance that business is, and must be, a powerful force for good in the world. Seek to inspire others to make a difference, too.

Extend appreciation, respect, and compassion for the unique identities, attributes, and strengths of every stakeholder within and beyond the company (including the natural environment). Work together for our mutual success.

Encourage meditation practices to support individuals’ inner clarity, and honor holistic well-being. Foster awareness of how your choices and mindset shape the future.

Inquire into and celebrate what is best in both the individual and collective pasts at your company and collectively imagine a positive future.

Offer frequent and direct experiences of your brand with all stakeholders—consumers, employees, and collaborators; it is key to winning hearts and engaging minds.